As it is vital to rethink fashion, to become responsible and because what we do today affects the future, Claudie Pierlot is launching Claudie Cares, a first step of actions undertaken in order to improve our impact on the planet.
Four cornerstones for more environmentally-friendly fashion without compromising on style:
Increasingly offering environmentally-friendly material
Reducing the environmental impact of our collections
At Claudie Pierlot, we are increasingly replacing traditional cotton with organic cotton. This means that the manufacturing process respects the environment and is socially responsible. We have used organic cotton for several seasons: Claudie Loves Green in September 2018, #RiseUpWithClaudie in March 2019 and the Autumn/Winter 2019 collection has 6 items.See the selection
Claudie Pierlot has started including lyocell in its collections. This environmentally-friendly fibre is made up of cellulose, which makes it biodegradable. Furthermore, when it is produced lyocell consumes less water and energy on average than traditional material.See the selection
We have used recycled wool in Claudie Pierlot collections since 2015. This material is made from scraps from other manufacturing and reduces the environmental impact in two ways: the residue is not wasted and the new raw material does not consume anything. For the Autumn/Winter 2019 collection, 7 items are made of recycled wool.See the selection
Manufacturing jeans requires a lot of water but Claudie Pierlot has reduced this water consumption for the majority of jeans production by optimising the manufacturing process. Use of chemical products and energy has also been reduced throughout the manufacturing process of these items. Thus 80% of our jeans in the Autumn/Winter 2019 collection are made responsibly.See the selection
Claudie Pierlot is committed to no longer using fur from January 2020. Over the last few seasons, a gradual decrease in the number of fur designs has led to this decision, which allows us to join our suppliers in this movement. The Autumn/Winter 2019 collection only has one item with a fur collar.See the selection
See the selection ClaudieCares
At Claudie Pierlot, we source and manufacture 62% of our collection designs in the Europe-Mediterranean area - we are always eager to make the most of high-quality expertise. All of our shoes are manufactured in Portugal, a country which is known for its expertise in shoes. In order to minimise the environmental impact of the items manufactured in Europe, we opt for road transport only, which pollutes less than air or sea transport.
Sourcing from Asia
For some specific skills, such as knitwear from China, part of the designs from Claudie Pierlot collections are manufactured in Asia. In order to minimise the environmental impact of these items, in 2018, 51% of shipments from Asia to Europe were sent by sea transport rather than air transport.
At Claudie Pierlot, we have a strict zero waste objective for our materials and unsold articles which we started more than 5 years ago. At the end of a collection, we give our unsold items to associations such as AIDES, Odyssea, M’Panam, The Geneva Red Cross, Ohr Hanna. We also donate stock of leftover fabric to fashion schools.
In order to reduce our environmental footprint for store openings and renovations, we have opted for methods which are more environmentally-friendly, such as LED lighting in order to reduce our electricity consumption. At the end of 2018, 56% of our shops used LED lighting only. This environmentally-conscious shopping movement continues right up to the point of purchase, as the Claudie Pierlot shopping bags are made of recyclable paper and the household products offered in store are environmentally-friendly. We also offer an e-ticket in some stores and we would like to gradually introduce this to our whole network.
The label headquarters in Paris have a HQE (High Quality Environmental standard) certificate at a level 3, which is "Excellent". In other words, the design of this building and the refurbishment management adhered to sustainable development methods. These premises offer a high-quality working comfort for all of our employees.
Promoting the circular economy via a collaboration with Vestiaire Collective
The brand has collaborated with Vestiaire Collective to promote circular fashion and has set up direct shipping to give Claudie Pierlot items a second chance. This latest innovation allows individuals to send items to others and therefore minimises the number of deliveries, which lowers the carbon footprint. In order to promote a circular economy, Claudie Pierlot will also offer a €10 voucher to people who sell the brand's items.
In 2018, Claudie Pierlot launched a full scope carbon footprint, as always with the purpose of reducing its environmental impact. The results will help us to establish an action plan by the end of 2019. The key objectives are to identify and rank the emission sources of the label and to create a 3 to 5-year roadmap in order to adhere to the global trajectory of 2 degrees, with the aim of reducing global warming. In parallel, by the end of 2019 specifications will be finalised for sourcing environmentally-friendly materials for our store openings and renovations, such as FSC-certified flooring or paint with an A+ rating.
With our factories
Our partners' factories must apply strict specifications in compliance with regulations, norms and local and international standards in terms of hygiene, security, the environmental and labour laws. Audits are carried out in order to ensure these specifications are adhered to. Each season, our Claudie Pierlot teams also travel to ensure the quality of manufacturing and to maintain trust-based relationships, some of which have lasted over a decade.
With our in-house teams
Claudie Pierlot was created by a woman for women and that can still be seen today. 85% of our in-house teams, including some of the highest positions, are women. Steps have been put into place to ensure that they can all flourish throughout their career, including a full salary during maternity leave and a gradual return to work afterwards.In addition to this, the brand's values are built around challenges, listening, kindness, exemplary behaviour and team spirit. Our teams' well-being and development are part of our top priorities. Every year, a 'Happiness Week' is organised around well-being and actions undertaken, with massages, meditation sessions and blood donation.
With our committed partners
Voluntary work has been part of Claudie Pierlot's DNA since it was created. L’ASAO, UNESCO, TOUTES A L’ECOLE, Anno’s Africa, la chaîne de l’espoir. We have worked with many organisations in recent years, some more than once, around values linked to the environment, education or even female empowerment.
For french “Expertise”
A workshop in the heart of Paris
Claudie Pierlot has its own workshop in the heart of the 1st arrondissement in Paris, where products are created using the label's own method. It is here that designers, pattern makers, cutters, machinists, stylists and sourcers bring the sketches, drawn by the Artistic Director Vanessa Pierrat and her team, to life.
"Made in France" collaborations
Olympia Le-Tan, Le Slip Français, Médecine douce, Albertine, Saint James, Veja, d’Estrëe. So many labels which the fashion house has worked with in recent years to create styles which are designed and regularly manufactured in France.