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Claudie Cares

Manifesto

Fashion is no longer just about what we wear. About balancing colours and interweaving materials. No, to dress is to express oneself, assert oneself, free oneself, and conquer. Breaking the rules or embracing them. Fighting battles and frequently winning them.

Being inspired; inspiring others.

With pieces that make sense, that tell a story: our story. Pieces we will wear for years to come. Pieces that make us feel good. Opening our eyes to new horizons. Fashion for a better future.

Ethical, responsible, inclusive.

Commitments

1. The planet at the heart of our processes

Fewer products, more commitment.

“Claudie Cares meets a need expressed by our teams, who are increasingly mindful of the issues of sustainable development and ethics. Our customers are concerned about these topics too. The goal is transparency. And it is because these issues are critical that my post was created in 2018.”

— Amélie Bouché, CSR manager at Claudie Pierlot

What is CSR?

C. S. R. stands for Corporate Social Responsibility. It is all about the environmental, social, economic and ethical issues that companies face. Highly topical, you may soon be reading about it everywhere. Starting here, with us.

Work in progress

For several years now, Claudie Pierlot has been making every effort to transform her production methods, moving towards more environmentally friendly processes. Although there is still a long way to go, we believe it is important to highlight everything we have achieved so far, especially since we launched the CLAUDIECARES project three years ago.

7%
in 2019

this is the percentage of eco-friendly pieces in our 2019 Winter collection

51%
in 2021

this is the percentage of eco-friendly clothing we are offering in our Winter collection today

80%
in 2025

this is our target on our ready-to-wear ranges

a look at our labels

We trust independent labels and certificates that make sense for the planet and for our suppliers. But you still need to understand them. So here is the list of the ones you will find in our product descriptions.

01
The LWG label

(Leather Working Group) oversees the environmental management of our leather production sites. All the leather used for our ready-to-wear pieces has been LWG silver or gold certified since winter 2020. Soon, this will also be the case for all our accessories.

02
The RDS label

(Responsible Down Standard) applies to duck and goose down production at farm level. It guarantees animal welfare (banning force-feeding and live-plucking in particular) as well as the traceability of the finished product through the certification of all those involved in the production chain.

03
The RWS label

(Responsible Wool Standard) applies to sheep's wool production at farm level. It guarantees animal welfare, improved pasture management and traceability right down to the finished product through the certification of all those involved in the production chain.

04
The EU ECOLABEL label

prohibits substances that may be harmful or destructive to the environment. Manufacturers must implement measures for energy efficiency as well as treating wastewater and fulfilling certain specific quality criteria. In terms of CSR, this label is based upon compliance with ILO's core standards. As for quality, the clothing must not shrink too much in the first wash, and the colours should be very lightfast and wash resistant.

05
The GRS label

(Global Recycle Standard) not only certifies the recycled content of a product but also verifies compliance with environmental and CSR criteria.

06
The RCS

(Recycled Claim Standard) verifies the presence and quantity of a recycled component in a final product. This standard applies to recycled materials, both pre-consumer (generated during the manufacturing process) and post-consumer (such as plastic water bottles).

07
The OCS and GOTS labels

(Organic Content Standard) and (Global Organic Textile Standard) certify that our cotton is organically grown and that the fibres are traceable from the field to the finished product.

08
The FSC label

(Forest Stewardship Council) is based on the sustainable production of wood (from which cellulose is extracted) through the responsible management of forest resources. The origin of the cellulose is thus traced from the forest to the product.

Forever don’t:

We have said no to fur, exotic leathers*, alpaca** and ornamental feathers, as there is currently no sufficiently rigorous label to control these products. Consequently, we do not include these materials in our collections.

*We continue to use leather and wool skins when they are co-products of food (cow, sheep, pig, etc.), which makes it possible to convert waste into a sustainable natural material. In our FW21 collection, more than 75% of the items featuring leather use LWG certified leather.

**As part of our Claudie Cares programme, we encourage the use of recycled materials from tack garments made by our suppliers in order to repurpose them into quality fabrics suitable for our collections. As a consequence of this process, some of these materials may have minor traces of alpaca or rabbit fur, for example.

Towards more

eco-friendly denim

One of our suppliers introduced us to a new eco-friendly process. Their machines, which use much less water, allow us to make more environmentally friendly denim. The savings? Up to 95% less water used, depending on the degree of washing, compared to the traditional process.

Our challenges for the future

2021-2022

100% of our jeans will be eco-wash

summer 2022

all our jeans will be made of organic cotton or recycled cotton

Designed in Paris

All Claudie Pierlot collections are designed in our Paris workshops. We make the prototypes for most of our models in our design studio, which is where we draw our exclusive motifs and develop our patterns. This lets us showcase our French savoir faire, expertise, and unique vision, providing real added value. To go from design to production, we use the best suppliers from all over the world.

What about our unsold stock?

At the end of 2019, the Senate and the National Assembly passed a law prohibiting the destruction of unsold goods. We were already on our way to zero waste in 2016.

“We don't destroy anything. Unsold items are first offered in our outlet shops or entrusted to our destocking partners, then donated to charitable associations. For example, we support the fight against AIDS, the advancement of breast cancer research and the reintegration of women into the workforce. Long-standing commitments with organisations that we are supporting long term.”

— Amélie Bouché, CSR manager at Claudie Pierlot

2. Forward-looking teams

Women at the heart of our processes

Claudie Pierlot is, after all, a woman, creative, independent and free. So it is only natural that 85% of the company's employees are women - including in management and executive positions.

“With Claudie Pierlot, we want to speak out more on social issues. We need to convey strong and inspiring values for all. Brands are not only shop windows; they are media, too. They play a role in the evolution of society.”

— Jean-Baptiste Dacquin, CEO of Claudie Pierlot

Jean-Baptiste Dacquin,
CEO of Claudie Pierlot

01. How do you ensure the diversity of the Claudie Pierlot teams?

“We recruit first and foremost based on skills while encouraging all types of diversity. I am convinced that the variety of profiles contributes to the creativity and enrichment of the brand.”

02. How can Claudie Pierlot participate in the empowerment of women?

“Helping fashion to become more inclusive, more supportive of women, is a real issue. I personally have two daughters and a son. I wish they could dress with the same freedom. Clothing is also a tool of affirmation. This is a conviction our teams share. We want to help women feel free to make their own choices, feel good in their clothes, and feel confident. This is the mindset we convey through our campaigns. Our models are confident and show it."

03. How do you support the changes taking place in our society?

“We have opted for a style of communication that is subtle but meaningful. Our open-mindedness is reflected in the images we produce. But we are convinced that these messages must, first, be communicated internally. For example, we sent emails to all our employees during the Black Lives Matter movement, and we signed them with a rainbow flag during Pride month. Throughout the year, we support organisations that are important to us (e.g. for the reintegration of women). Change occurs first and foremost within our teams before it occurs externally.”

Our voluntary commitments

Claudie Pierlot recognises the importance of entering into partnerships that place women at the centre of their concerns. This is why we work with organisations such as ASAO, UNESCO, TOUTES À L'ÉCOLE and ANNO'S Africa.

3. Principle of reality

“We want to portray a broader image of the Claudie Pierlot woman nowadays. We want to represent women who are in tune with the times, who take responsibility for their choices, and who each express their own femininity.”

— Jean-Baptiste Dacquin, CEO of Claudie Pierlot

what does this mean in practical terms?

01

We undertake not to use the term nude to refer to a single colour because there are as many nude shades as there are complexions.

02

We encourage the recruitment of employees of all nationalities, socio-economic backgrounds, cultures, ages, religions, genders and sexual orientations and people with visible and invisible disabilities. We also support their development within the company through training tailored to each job.

03

We seek diversity in the casting of our campaigns and in the profiles of the influencers we work with.